The Wellcome Trust, Genome campus

Project                         Sanger Genome
Produced by            Elbow Productions
Motion Graphics   Georgina Ferguson Art Direction Georgina Ferguson
Client                             Elbow Productions

I art directed and created numerous animated sequences for a large-scale projection exploring genetics, commissioned by the Wellcome Trust. The installation formed part of a gallery experience, using motion graphics to communicate complex scientific ideas in an engaging and visually accessible way.

The projection was designed to sit within the exhibition environment and ultimately transitions to reveal the real laboratory setting behind the screen, creating a moment of discovery for visitors and linking the animated content to the physical research environment.

Through the use of bold colour, graphic composition and carefully paced motion, the animation brought energy helping transform the space into a dynamic and immersive experience for visitors.