Rolls Royce
Project Rolls Royce Services
Creative Direction Georgina Ferguson
Design Georgina Ferguson Animation Georgina Ferguson
Animation Eduarda Lima
Client Rolls Royce
Script Violet Berlin
Sound Georgina Ferguson
I directed and oversaw the production of this animation for Rolls-Royce, shaping the visual narrative and overall tone of the piece. The project focused on communicating technical information about aircraft engines and their operational lifespan, translating complex engineering concepts into a clear and engaging story.
Working closely with writer Violet Berlin and the Rolls Royce Team, we developed the narrative collaboratively, ensuring that the script and visuals evolved together to communicate the key ideas clearly and effectively.
Through careful pacing, visual structure and graphic design, the animation was designed to make highly technical content accessible and visually compelling, helping communicate Rolls-Royce’s services and values in a way that felt clear, confident and engaging for a broad audience.