B Noble

Project                                      B Noble
Produced and Directed by      Aboud + Aboud
Design and Animation         Georgina Ferguson
Client                                       B Noble

IN 2010, BERNARD NOBLE WAS STOPPED BY AN OFFICER WHILE RIDING HIS BICYCLE. HE WAS FRISKED, ARRESTED FOR POSSESSION OF 2 JOINTS WORTH OF CANNABIS FLOWER, AND SENTENCED TO 13 YEARS OF HARD LABOR. IN 2017, BERNARD’S CASE BEGAN TO DRAW ATTENTION ON SOCIAL MEDIA. IT QUICKLY BECAME A NATIONAL SYMBOL FOR THE NEED TO REFORM OUR COUNTRY’S HARSH DRUG LAWS, SPARKING ADVOCACY AND MOVEMENT. AS A RESULT, BERNARD WAS RELEASED “JUST” SEVEN YEARS INTO HIS SENTENCE.

HE DIDN’T DESERVE TO SERVE ONE SINGLE DAY. MEETING BERNARD NOBLE IS AN ILLUMINATING EXPERIENCE. A JOYOUS DISTILLATION OF STRENGTH, ENDEAVOUR AND GRACE. AND SO IT BECAME OUR MISSION TO BUILD A COMMUNITY UPON THOSE EXTRAORDINARY PILLARS.

EACH YEAR, HUNDREDS OF THOUSANDS OF PEOPLE ARE ARRESTED FOR NON-VIOLENT CANNABIS CRIMES. B NOBLE IS HERE TO HELP LIBERATE THEM.

I worked with Aboud + Aboud to create the motion graphics for this film about Bernard Noble to promote the company; B Noble.